We create film, video, and digital media to tell a compelling story to the precise audience you need. Whether our clients require a 15 second political spot, a 1 minute viral video supporting their candidacy or book launch, or a full production-length film – they all have the same requirements to be effective. We have defined the formula that works and our efforts deliver remarkable results for Platform Strategy clients.
In 2007 we created, rolled out, and publicized one of the year's Top 10 most downloaded production length films. Although a remarkable feat in itself, the same film continues to enjoy substantial success in 2008. In an era when most films burn out in eight weeks, ours continues to roll out around the world while delivering substantial collateral benefits to our client. The key is our proprietary publicity and rollout strategies.
We believe that any video related project has five elements that must work synergistically for the work to be successful. First, the concept must be mediagenic from the beginning, with scripting that conveys even the simplest message in a powerful manner. Our creative team's experience makes that happen. Second, production must be extremely cost and time efficient but with quality rivaling even the largest studios. Our production staff knows how to deliver geometric results on your investment.
Third, the rollout must use leading edge presentation strategies focused on a precisely defined audience. Five years ago we were developing rollout tools, techniques, and technology that the industry is calling 'leading edge' today. We're even better now. Fourth, although the media may be fantastic and the message important, you have no impact unless the message gets out. The missing link for most video projects is publicity. From traditional efforts to buzz agents and social media optimization, we know what works to maximize the impact of your project.
Finally, and way too many people and projects miss this, we build a structure around your project to gather benefits. It sounds simple but it is rarely done. Your viral video may be seen by a million people but we think it should include a call to action which is of critical importance. From the first scripting we're planning the end-game which is to deliver benefits to our clients. From a 30 second clip on your personal website to viral videos or a You Tube upload, we have a proprietary process to make sure our clients realize all possible benefits.
We bring an entirely fresh perspective to this new world of instant media with our experience in the publishing, entertainment, journalism, technology, and business arenas. Typically a phone call will determine if your needs and our abilities are a match. Then we set up an in-person meeting to confirm the chemistry and lay out a plan.
To see how video and digital media can enhance your brand or project, give us a call – 360.521.0437 or .
