Professionals Attorneys, Physicians, Entrepreneurs, Artists, Athletes, and CEOs
If you are a professional within any of these categories you have a personal brand. You know it; you obsess over it, and often wonder if you're wasting marketing dollars chasing some illusory benefits. It's a new economic world out there where expensive brochures, flashy offices, pricey complicated websites, and sponsoring business breakfasts just aren't enough any more. As far as enhancing your personal brand is concerned, those activities have pretty much lost their relevance.
You want more business, higher margins, and for your practice value to skyrocket but some of your competitors are leaving you in the dust. They're on television, giving speeches, getting most of the best clients or customers, and everyone is talking about them. These competitors make up the top one percent of your industry.
At Platform Strategy we know the difference between the wildly successful 1% in any field and the other 99% lost in the clutter. That difference is a Powerful Personal Brand and creating them is what we do.
Here are some examples of how we help our clients build their brand:
A television appearance as the expert in your field generates 20 times more business than a $7,500 ad; our publicity experts make that happen.
A nationally known expert trumps a local brand almost every time; our brand strategy experts help your brand become known across the country.
A professional who focuses on one or more niche markets has a more powerful brand than a generalist; we help you identify and dominate profitable markets.
A book deal, a keynote speech, radio interviews, articles, blogs…They are all elements of your platform and the foundation of a Powerful Personal Brand. We focus like a laser on building (and monetizing) your brand with a unique mix of publicity, marketing, brand strategy, and business development.
Typically a phone call will determine if your needs and our abilities are a match. Then we set up an in-person meeting to confirm the chemistry and lay out a plan. If you are ready to join that wildly successful 1% in your field, give us a call – 360.521.0437 or .
