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 Publication: San Francisco Daily Journal March 18, 2010 Lawyers with book deals are legal profession royalty in terms of credibility, recognition, branding, and income. Paradoxically, while every attorney thinks about writing "The Book" very few start and an infinitesimal percentage actually complete their manuscript and go on to get published
What if an attorney could write a marketable non-fiction book in 60 days,
get a book deal, become...
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|  Talk Show: AM Northwest February 26, 2010 Publicist and Marketing Strategist Maggie Jessup joined us to talk about her new book, Fame 101. In it she talks about the importance of personal branding and how it can help you achieve success in your chosen field.
For more information, visit Maggie's book website.
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|  Reuters February 24, 2010 CHICAGO (Reuters.com) - When Barack Obama merely mentioned how much he liked his BlackBerry, the unofficial endorsement was said to be worth as much as $50 million. While not in the same stratosphere, a small comic book startup is using caricatures of the president, First Lady Michelle Obama and other big names to drive up sales.
Blue Water Productions www.bluewaterprod.com has...
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|  National News: ABC News February 17, 2010 (media content)
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|  Publication: Los Angeles Daily Journal February 12, 2010 Top tier California law firms are facing the biggest financial challenge in their history: commoditization of high-end legal services and the plummeting fees that could surely follow. Some are in denial while others are working to differentiate with niche practices - but a few select firms will find high-trajectory growth in this new environment by going a step further. Their ...
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|  Publication: Washington Business Journal February 12, 2010 While the recession may have been unkind to the legal industry, you're a lawyer who's pretty sure you're an exception. You've identified a hot little niche for yourself and read every word ever written on that topic. There's just one problem: Every time you start talking about your new expertise - say the legal implications of derivative instruments - you clear the room.
Enter Maggie...
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|  Publication: San Francisco Daily Journal February 5, 2010 High visibility lawyers get the best clients, television shows, book deals and earn 10 times the norm; but how do they get celebrity status? The new book, "Fame 101," identifies a mix of powerful personal branding and celebrity-level publicity as the common formula of America's super successful. "Fame 101" is a blueprint for harnessing branding and publicity power using the fame...
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|  Celebrity MDs Learn from Hollywood & Washington With Fame 101 Yahoo! News January 28, 2010 Portland, Oregon January 28, 2010 -- Celebrity doctors attract high-value patients, get book deals, CNN expert spots, lucrative speaking engagements, and earn ten times the norm; but how do they win that celebrity status? Publicity and branding experts report high-visibility doctors are as adept at publicity and personal branding as any Hollywood film idol or rock star politician.
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