We represent some of America’s best selling authors as well as established authors who are not getting the attention they have in the past. Both seek our Next Generation publicity and promotion strategies which are a combination of new media tools with proven publicity-generating techniques. Platform Strategy is also known for helping authors identify and profile their readers, then assisting to establish an author-reader dialogue which builds a database of lifelong readers.
We also represent new authors who are either having challenges connecting with the right agent or, when published, are not getting the publicity support from a publisher that their work deserves. It’s a new publishing world out there and new authors frequently get lost in the clutter. We have taken a number of new authors to the best seller lists in multiple countries with our proprietary strategies to drive book sales.
The Platform Strategy team serves authors in a unique way. We focus on the author’s platform rather than solely on their book. Certainly the book needs to be a major success and we definitely make that happen but having a hot book that gets tons of media attention creates a further opportunity. It can enhance your professional reputation, drive traffic to your website, build your database, and many other important benefits. We help you use your book to maximize your personal brand and income.
A few things to consider:
We raise your visibility with Next Generation publicity – We mix the traditional pitch letters, press releases, and media contact calling with leading edge proprietary tools, techniques, and technology to get and maintain media interest in your book, your message, and in you.
Publishers make book deals based on the author’s platform which is the sum total of your database, speaking engagements, media appearances… We help you quickly build a platform that will maximize your income, increase your advances, and optimize your personal brand.
Book sales are terrific but the real revenues for an author come from an enhanced professional reputation, workshops, consulting engagements, speaking fees, related products and the like that can flow from a successful book. We make sure you capture every benefit from your best-selling author status.
We have a proven process to efficiently grow your identity into a National Brand simultaneously increasing the demand for your book and all future ones. We do this with a unique mix of publicity, marketing, brand strategy, and some proprietary tools. We address you, as an author, and your book from an entirely fresh perspective bringing strategies from our team’s decades of experience in the publishing, entertainment, journalism, technology, and business arenas.
Typically a phone call will determine if your needs and our abilities are a match. Then we set up an in-person meeting to confirm the chemistry and lay out a plan. If you are ready to join that wildly successful 1% in your field, give us a call – 360.521.0437 or .
